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DTDC launched its New Brand Campaign; reiterates its Brand positioning of ‘Going beyond the Parcel’

BSN Network
Date: 25/01/2017
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TVC features Brand Ambassador Sourav Ganguly

Mumbai November 25, 2016: DTDC Express Limited, India’s leading logistics solutions provider has launched its new integrated brand campaign featuring its Brand Ambassador, former skipper of the Indian cricket team, Sourav Ganguly. The new brand campaign with Sourav Ganguly at its helm brings out the credentials of DTDC’s vast network, its extensive service offerings with a commitment to go that extra mile to ensure that every customer’s parcel reaches its desired destination on time with utmost safety & security. Therefore, DTDC is not just in the business of ‘Delivering value’ but a business that ‘Goes Beyond the Parcel’.

India is a progressive nation with several untapped aspirations & dreams. Through our honorable Prime Minister, Mr. Narendra Modi’s vision of ‘Make in India’, logistics is acting as the central force of connecting people to help realize their aspirations & dreams like never before. Highlighting DTDC’s philosophy behind its positioning, Mr. Abhishek Chakraborty – Executive Director, DTDC Express Limited said, “Every parcel brings with it, a bagful of emotions for the customer in the form of anticipation, excitement, love, relief or aspiration. And for our business partners it often serves as a medium to realize their pride & ambition. DTDC is not merely in the business of transferring things efficiently from point A to point B. By delivering all these and more to the remotest of corners in the country at affordable rates, we are helping realizing aspirations, beyond any boundaries!”

He further goes on to add, “DTDC is a brand that is built on a ‘Humane Ethos’ that resonates directly with its vast network of more than 10,500 Franchisees spread across 11,000 pincodes across India and 20 countries worldwide. DTDC’s Technology driven innovations have further propelled greater customer satisfaction by providing End-to-End Solutions starting from E-Fulfilment to digitized last mile delivery. At DTDC, we define progress by consistent endeavors of raising our standards of operational quality to achieve service excellence through Hi-End automation. This enables DTDC to bring about a transformation in the way it delivers parcels across its network”.

Therefore, DTDC builds a strong resonance through Technology with a Human Connect to serve its customers across categories like B2B, B2C & C2C.

Publicis have developed & designed this brilliantly beautiful concept around ‘Going beyond the Parcel’.

Taking a deeper dive into the concept, Bobby Pawar, MD, CCO, Publicis South Asia explains, “When Jigar, Srijan and team started work on the brief, we looked for the true meaning of the box. We realised it’s not just a container, but a carrier. Sometimes, it carries the joy of an unexpected surprise. Other times the sigh of relief when what needed reaches on time. Or at times a quiet smile that blossoms from receiving a thoughtful gift. Or the triumphs of getting an order reach on schedule. This is what the campaign is based on.’

This Brand Campaign consists of a 90 seconds Film and a series of shorter edits directed by Luv Kalla & his team from Bubblewrap Entertainment. The film has effortlessly brought out a massive canvas that brings out the scale and the extent of DTDC's operational landscape. The director has effectively managed to bring out the warmth by capturing feelings & emotions of people from different regions across the country that would include small towns in the interiors of India coupled with bustling warehouses in the heart of urban India. The lyrics of this film have been crafted by Srijan Shukla and the soundtrack has been composed by Rajiv Bhalla.

The new brand campaign has been rolled out in the form of a TVC, which is also being played at Cinema Multiplexes & Outdoor advertising nationally. This film is also being digitally amplified via DTDC’s official social media channels like Facebook & YouTube.

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